Salty snack makers are always proclaiming how crunchy their snacks are. TV commercials zoom in on mouths crunching down on crunchy things. The ads yell out: We're crunchy! We're really, really crunchy!!
To that I simply say, Why?
I'm constantly trying to hide my snack-eating habits from my wife and family. Try sneaking a chip from the chip bowl when it has been designed to create mini sonic booms. And every bag of chips I touch announces itself with a loud crackle.
What is it with snack makers? By selling crunchy products in crackly packaging, they are decimating their bottom line. How many bags of chips have gone uneaten, because a spouse came downstairs? Or because you didn't want to wake your next door neighbour?
Imagine a quiet bag with tasty quiet chips inside. Soy-based, zero trans-fat, quiet vegetable chips of course. Mmm.
2 comments:
i agree totally! i usually use layers of blankets!
that's a good idea. i usually open the bag in a different room while coughing, and then sneak it back into the TV room.
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