Thursday, December 21, 2006

The Chips are Loud

Salty snack makers are always proclaiming how crunchy their snacks are. TV commercials zoom in on mouths crunching down on crunchy things. The ads yell out: We're crunchy! We're really, really crunchy!!

To that I simply say, Why?

I'm constantly trying to hide my snack-eating habits from my wife and family. Try sneaking a chip from the chip bowl when it has been designed to create mini sonic booms. And every bag of chips I touch announces itself with a loud crackle.

What is it with snack makers? By selling crunchy products in crackly packaging, they are decimating their bottom line. How many bags of chips have gone uneaten, because a spouse came downstairs? Or because you didn't want to wake your next door neighbour?

Imagine a quiet bag with tasty quiet chips inside. Soy-based, zero trans-fat, quiet vegetable chips of course. Mmm.


Anonymous said...

i agree totally! i usually use layers of blankets!

Sean O'Hagan said...

that's a good idea. i usually open the bag in a different room while coughing, and then sneak it back into the TV room.